Case Study: How a $940 Website Redesign Turned a Quiet Brand into a Local Search Magnet

Brand: Meadowlane Living
Industry: Boutique Real Estate & Interiors
Campaign Type: Website Redesign + On-Page SEO + Analytics Tracking
Duration: 60 Days
Total Spend: $940

🧩 The Challenge

Meadowlane Living had a beautiful brand — but an outdated website that didn’t show it.

Pages loaded in 5 seconds, text overlapped images, and there was no tracking.

They weren’t running ads, so the site was their only digital face.

Organic reach was limited to a few branded searches, with only 2 form inquiries per month.

The CEO’s request was simple:

“Make us show up when people Google modern interiors — without breaking the bank.”

🚀 The Strategy

With a lean budget, the focus was precision over size.

✅ Redesign the site for clarity and speed (under 2-second load).
✅ Target high-intent local keywords.
✅ Track every click, scroll, and form submission.

⚙️ Execution

Phase 1 — Website Rebuild

✅ Migrated from Wix → lightweight WordPress (Astra + Elementor).
✅ Optimized images, cutting total page size by 62%.
✅ Rewrote homepage headline from “Designing Dreams” → “Transform Your Space. Within Budget. Within Time.”
✅ Added one clear CTA: “Book Free Consultation.”
✅ Simplified contact form (6 fields → 3).

Phase 2 — SEO & Tracking

✅ Installed GA4, Search Console, and Tag Manager.
✅ Added schema markup for local SEO.
✅ Published 3 optimized blog posts:

• 5 Easy Design Fixes That Add Value to Your Home”

• “The Truth About Budget-Friendly Interiors”

• Why Small Spaces Deserve Big Ideas”

   

✅ Connected Google Business Profile for local visibility.

Phase 3 — Optimization

✅ Linked blog posts to service pages for better crawl depth.
✅ Embedded short testimonials on high-traffic pages.
✅ Used heatmaps to remove a distracting banner — improving scroll rate by 38%.

📈 The Results (After 60 Days)