Case Study: How a $500 Social Glow-Up Made a Local Café Look Like a Global Brand

Brand: Bloom & Brew Café
Industry: Coffee & Lifestyle
Campaign Type: Instagram Revamp + Grid Design + Organic Growth
Duration: 30 Days
Total Spend: $500

🚨 The Problem

Their coffee was hot. Their feed? Not even warm.

Bloom & Brew Café had everything offline — crowd, aroma, charm — but online, it looked like a college project.

Random fonts. No color story. Captions that read like menu items.

When we started, their Instagram looked like this:
☕ 412 followers
👀 0 consistent engagement
📅 Last post: 3 weeks old

The CEO’s message was clear:

“We don’t need followers. We need fans who crave our vibe.”

🎯 The Plan

No fluff. No fake giveaways. No bots.

We built a content grid that sells lifestyle, not lattes.

Core Objectives:
✅ Build a premium grid identity with 25 custom posts.
✅ Increase organic reach without ads.
✅ Turn static photos into a story-driven scroll.
✅ Grow engagement through tone, timing, and taste.

🧩 The Execution

Phase 1 — Grid Overhaul

✅Designed a 25-post master grid (mix of quotes, product, people, and moments).
✅Locked the color palette: matte mocha + cream white + copper tint.
✅Introduced font pairing for consistency: Playfair Display + Inter Regular.
✅Built visual rhythm — 3×3 storytelling pattern: Product → Experience → Brand Line.

Phase 2 — Captions & Copywriting

✅Crafted conversational captions with hooks like:

• “Your 9 AM deserves more than instant coffee.”

• “We roast beans, not people.”

✅Added micro CTAs: “Tag your coffee buddy,” “Save this for your next brew stop.”
✅Implemented hashtag strategy around #CoffeeMood, #DailyGrind, #BrewLocal.

Phase 3 — Posting Schedule & Tracking

✅Posted 5 times/week, using best times via Instagram Insights.
✅Created templates for reels and story highlights.
✅Monitored every post with engagement tracking in Meta Business Suite.

📊 The Numbers (After 30 Days)