Brand: ModeNest Apparel
Industry: Online Fashion Boutique (Women’s Casualwear)
Campaign Type: Paid Ads + Organic Retargeting Funnel
Budget: $1,000 Total
Duration: 30 Days
ModeNest was a small Shopify-based brand getting sales only through word of mouth.
They ran boosted posts before, but with no tracking or audience segmentation. Ad money went out, but no one knew why conversions weren’t happening.
The goal: Make every dollar measurable — not bigger spend, but smarter tracking and higher returns.
The plan centered on three low-cost levers:
✅ Installed full tracking setup — GA4, Meta Pixel, and Google Tag Manager.
✅ Used data-driven creatives — two product reels and one testimonial clip tested across three audiences.
✅ Built a 10-day retargeting funnel offering limited-time discounts.
Focus: Retention and frequency over reach — consistent visibility for high purchase intent.
Phase 1 — Setup (Days 1–3)
✅Connected GA4 to Shopify and configured UTM tagging for all ad URLs.
✅Created a Looker Studio dashboard showing CTR, ROAS, and conversion path data.
Phase 2 — Test & Optimize (Days 4–14)
✅Ran three ad sets (New Visitors / Abandoners / Past Customers).
✅Monitored CPC & CTR daily — paused creatives above $1.20 CPC.
✅Added one Shopify Flow email reminder for abandoned carts.
Phase 3 — Scale (Days 15–30)
✅Boosted top-performing ad set from $12/day → $25/day.
✅Used Instagram Story ads built from top-performing organic reels.
✅Added countdown stickers (“Offer ends in 48 hours”).
Metric | Before | After 30 Days |
Website Sessions | 410 | 2,380 |
CTR | 0.9% | 3.4% |
Cost per Click | $1.35 | $0.48 |
Add-to-Cart Rate | 1.2% | 6.9% |
Purchases | 8 | 73 |
Total Revenue | $910 | $8,740 |
ROI | — | 8.7x |
✅61% of sales came from mobile retargeting ads.
✅Testimonial video had 2.8x higher engagement than product clips.
✅35% of new customers returned within 14 days.
✅GA4 revealed a peak buying hour (8–11 PM) — now the daily ad window.
Small budgets don’t limit performance — poor tracking does.
Once ModeNest tracked every click, they doubled down on what worked.
With analytics + testing, they built a repeatable loop that repaid ad spend in under 10 days.
“We didn’t increase our budget; we increased our understanding.
For the first time, our ads felt like an investment, not a gamble.”
— Lara Simone, Founder, ModeNest Apparel