This project focused on building a predictable system to acquire injury cases, not just leads.

The Situation

Before running ads:

• Monthly leads: 10–15 (inconsistent)
  
• No paid acquisition system
  
• Heavy reliance on referrals
  
• No clarity on cost per case
  

Growth was limited and unpredictable.

The Objective

• Generate consistent, qualified injury leads
  
• Control acquisition cost
  
• Build a scalable pipeline for new cases
  

The Execution

The campaign was built to attract high-intent cases only.

• Targeted accident-specific audiences (car accidents, workplace injuries, slip and fall)
  
• Direct-response creatives focused on urgency and legal help
  
• Lead forms with pre-qualification filters (injury type, timeline, fault)
  
• Geo-targeting based on case value zones
  
• Ongoing testing to improve lead quality and cost
  

The Results (Within 60–90 Days)

• Leads generated: 180–240/month
  
• Cost per lead: $18–$35
  
• Qualified leads: 65–75% (~120–170/month)
  
• Cost per qualified lead: $30–$55
  

Revenue Impact (Projected)

Let’s break this down conservatively:

• Average case value: $3,000 – $8,000
  
• Lead → client conversion rate: 8–12%
  

From 120–170 qualified leads/month:

• New clients: 10–20/month
  
• Estimated monthly revenue:
  $30,000 → $160,000
  

ROI Snapshot

• Monthly ad spend (approx): $4,000 – $6,000
  
• Return potential: 5x – 20x ROI
  

Even at the lowest conversion and case value, the campaign remains highly profitable.

Business Impact

• Predictable flow of new case opportunities
  
• Reduced reliance on referrals
  
• Better time utilization due to pre-qualified leads
  
• Scalable system for consistent growth
  

Key Insight

In personal injury, one good case can cover the entire ad spend.

The focus was never just leads — it was acquiring cases that generate revenue.

Once that alignment was achieved, scaling became simple.