Meta Ads · LegalGet results like this →
Generating High-Value Injury Leads for a Personal Injury Lawyer Through Meta Ads
This project focused on building a predictable system to acquire injury cases, not just leads.
180–240/monthLeads generated
$18–$35Cost per lead
65–75%Qualified leads
$30–$55Cost per qualified lead
ChallengeBefore running ads
StrategyGenerate consistent, qualified injury leads
ExecutionThe campaign was built to attract high-intent cases only
ResultLeads generated: 180–240/month
Growth trajectory60–90 Days
Before: 10–15 (inconsistent)After: 180–240/month
The Situation
Before running ads:
- Monthly leads: 10–15 (inconsistent)
- No paid acquisition system
- Heavy reliance on referrals
- No clarity on cost per case
Growth was limited and unpredictable.
The Objective
- Generate consistent, qualified injury leads
- Control acquisition cost
- Build a scalable pipeline for new cases
The Execution
The campaign was built to attract high-intent cases only.
- Targeted accident-specific audiences (car accidents, workplace injuries, slip and fall)
- Direct-response creatives focused on urgency and legal help
- Lead forms with pre-qualification filters (injury type, timeline, fault)
- Geo-targeting based on case value zones
- Ongoing testing to improve lead quality and cost
The Results60–90 Days
- Leads generated: 180–240/month
- Cost per lead: $18–$35
- Qualified leads: 65–75% (~120–170/month)
- Cost per qualified lead: $30–$55
Revenue ImpactProjected
Let’s break this down conservatively:
- Average case value: $3,000 – $8,000
- Lead → client conversion rate: 8–12%
From 120–170 qualified leads/month:
- New clients: 10–20/month
- Estimated monthly revenue:$30,000 → $160,000
ROI Snapshot
- Monthly ad spend (approx): $4,000 – $6,000
- Return potential: 5x – 20x ROI
Even at the lowest conversion and case value, the campaign remains highly profitable.
Business Impact
- Predictable flow of new case opportunities
- Reduced reliance on referrals
- Better time utilization due to pre-qualified leads
- Scalable system for consistent growth
Key Insight
In personal injury, one good case can cover the entire ad spend.
The focus was never just leads — it was acquiring cases that generate revenue.
Once that alignment was achieved, scaling became simple.