PR · FintechGet results like this →
Building Brand Authority for a Fintech Startup Through Press Releases & Publications
This project focused on helping a young fintech startup earn the trust that comes before sign-ups.
18–30Published mentions
60–90Referring domains
600–1,000/monthBranded search
+110–160%Direct + organic traffic
ChallengeAt the start
StrategyEstablish credibility in the fintech space
ExecutionThe strategy focused on credibility that compounds
ResultPublished mentions: 0 → 18–30
Growth trajectory4–6 Months
Before: under 100/monthAfter: 18–30
The Situation
At the start:
- Branded search: under 100/month
- Media mentions: none
- Referring domains: ~15
- Demo requests: 8–12/month
- Prospects asking “who are you?” on sales calls
The product was ready for the market, but the market had no reason to trust it yet.
The Objective
- Establish credibility in the fintech space
- Earn mentions on trusted industry and news sites
- Increase branded search and direct traffic
- Support SEO with authoritative backlinks
- Warm up prospects before sales calls
The Execution
The strategy focused on credibility that compounds.
- Built a press calendar around real milestones: launch, partnerships, product updates
- Distributed releases to industry and finance publications
- Placed expert articles and founder commentary on relevant sites
- Linked every release back to key landing pages
- Created a media page with approved brand assets and quotes
- Tracked mentions and branded search growth every month
Every mention gave prospects one more reason to say yes.
The Results4–6 Months
- Published mentions: 0 → 18–30
- Referring domains: 15 → 60–90
- Branded search: under 100 → 600–1,000/month
- Direct + organic traffic: +110–160%
- Demo requests: 8–12 → 30–45/month
Business Impact
- Prospects arrived already aware of the brand
- Sales calls started with trust instead of explanation
- Stronger rankings supported by authoritative links
- Credibility for partnership and investor conversations
Key Insight
People don’t sign up with companies they can’t verify.
Press coverage did not create the product’s value — it proved it.
Trust shortened the whole journey.